The Top Strategies B2B Marketers Plan to Explore in 2023 42 percent of B2B marketers have indicated that they plan to explore artificial intelligence (AI) marketing and sales strategies more in 2023, with 32 percent pinpointing video marketing, and 30 percent influencer marketing — the top three new strategies B2B marketers are looking to use more this year, according to newly-publishing survey data. MarketingProfs LinkedIn Previews New Job and B2B Product Search Options Coming in 2023 Microsoft-owned LinkedIn has previewed an array of new features the professional social media platform plans to implement in 2023, including better search options and new job filtering criteria, LinkedIn (client) recently announced. Social Media Today Visual Search for B2B Marketing Success: Olga Andrienko on Marketing Smarts [Podcast] B2B marketers are increasingly looking to visual search as a brand differentiator, in a landscape that has yet to take advantage of visual search that way that B2C marketers have, and Semrush’s vice president of brand marketing Olga Andrienko recently took a look at opportunities and challenges.

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Elevate B2B Marketing News: B2B Visual Search, ABM Use Rises, LinkedIn’s New B2B Search Features, & Google’s New Headline Limits

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